Yes, I fill up with Shell Nitro/Optimax (whatever it is!) in preference to all others.
FYI, when I saw this thread, I googled regarding BP Ultimate (which I sometimes use at the garage almost on my doorstep) and found the following on their website... quote...
"BP ULTIMATE
BP Ultimate is the highest octane retail fuel that BP has on the market. It has an octane rating between 98 and 100 and does not contain ethanol. It is suitable for all cars but pre-1986 vehicles designed for leaded fuel may need to add an additive to prevent valve seat recession if they do not have hardened valve seats. BP Ultimate also contains a high dose of additive to protect the fuel system and to remove deposits that foul intake valves and the combustion chamber causing poor combustion and knock”.