DSCBoy
New member
So the BBC have commissioned a documentary on Brits going to Bonneville this year, focussing mainly on us with the Streamliner... it will be 2 * 1hr programs to be shown after Top Gear in Jan 2013 (so 9pm BBC2) in theory.
Last time our filmmaker got a documentary in this slot, it picked up 3.5 million viewers and another 750k on iplayer in the week after. (It was the McLaren "Making of a Supercar" thingy).
Now, I'd have thought this sort of TV exposure would be pretty valuable to sponsors... but with the car due on the boat in 3 weeks, we've managed only to elicit a little bit of support from my two personal sponsors (EFG International and Maurice de Mauriac Watches) and we're in the rather embarrassing situation where the BBC's budget to film is 3 times bigger than our budget to prepare/ship/fly in the crew and run the car!
We're actually right now in the situation where we're going to send the car and hope to raise the funds to ship her back once she's gone. At the moment, she's on a 1 way ticket and the crew are all having to pay their own airfares.
There is plenty of room on the car and I'm told that if a sponsor got 5 mins exposure in each program (which has to be absolute minimum I'd have thought), then they'd have over £500k's worth total. This is before all the press coverage/ distribution by the BBC around the World and even merchandising. Time is ticking on... so if anyone has any cunning marketing contacts that might take a swift decision and want to be seen helping a struggling team from a shed in Scotland, we're open to (VERY) cheeky offers at the moment.
http://www.speed-scotland.com and check out the "follow us" tab as the press are beginning to get behind us already.
All a bit cheeky, so apologise for that but '64RS forum been a great supporter to us over the last couple of years so I hope no-one objects. Not least because I actually think this is a great opportunity for a company to become a household name for the kind of marketing outlay that would normally barely buy you a page in EVO magazine for a year (circulation 60,000....)
Surely those Car support stocking thingamebobs of Des's need international promotion??? ;-)
All help appreciated
Rick
Last time our filmmaker got a documentary in this slot, it picked up 3.5 million viewers and another 750k on iplayer in the week after. (It was the McLaren "Making of a Supercar" thingy).
Now, I'd have thought this sort of TV exposure would be pretty valuable to sponsors... but with the car due on the boat in 3 weeks, we've managed only to elicit a little bit of support from my two personal sponsors (EFG International and Maurice de Mauriac Watches) and we're in the rather embarrassing situation where the BBC's budget to film is 3 times bigger than our budget to prepare/ship/fly in the crew and run the car!
We're actually right now in the situation where we're going to send the car and hope to raise the funds to ship her back once she's gone. At the moment, she's on a 1 way ticket and the crew are all having to pay their own airfares.
There is plenty of room on the car and I'm told that if a sponsor got 5 mins exposure in each program (which has to be absolute minimum I'd have thought), then they'd have over £500k's worth total. This is before all the press coverage/ distribution by the BBC around the World and even merchandising. Time is ticking on... so if anyone has any cunning marketing contacts that might take a swift decision and want to be seen helping a struggling team from a shed in Scotland, we're open to (VERY) cheeky offers at the moment.
http://www.speed-scotland.com and check out the "follow us" tab as the press are beginning to get behind us already.
All a bit cheeky, so apologise for that but '64RS forum been a great supporter to us over the last couple of years so I hope no-one objects. Not least because I actually think this is a great opportunity for a company to become a household name for the kind of marketing outlay that would normally barely buy you a page in EVO magazine for a year (circulation 60,000....)
Surely those Car support stocking thingamebobs of Des's need international promotion??? ;-)
All help appreciated
Rick
