I agree on the colour not being the primary concern, at least on older or rarer cars. The Cherokee is black purely by coincidence and I'd even have bought it if it had been red [:-]. Both MX5s were black by coincidence also, the turbo one especially. The RS6 was more by design I guess as the black paint and blacked out chrome made it look a lot more menacing than the other colours available and there were enough of them around new enough that I could have had any colour I fancied.
When I buy a Wrangler then black will be preferred, but not ahead of some other features.
When I buy a Wrangler then black will be preferred, but not ahead of some other features.