A new (or nearly new) sportscar is a luxury item, and because it is discretionary spending, the volume of sales is bound to suffer in a period of economic downturn.
The collpse of residuals affects the many loyal enthusiasts who have contributed greatly to the profitability of the Porsche brand by continuously upgrading their cars every couple of years.
I think we all know this is going to stop - and the effect on Porsche has yet to be fully felt by them, so over the next few years things will get tougher for them.
Personally I suspect that the effect on the OPC network of the collapse of sales, will require the OPC network to be pruned back, reducing the number of sites serving the UK - hopefully the good ones will be retained.
Which brings me on to what I feel is the only bit of good news (though I might be in the minority for the moment on this) - The new Porsche Approved warranty.
Ok, I know that it is hideously expensive - but then so is owning a new Porsche - but given that many of us may be considering hanging on to our cars for a longer time, what could be better than a new car warranty which can be extended up to ten years old ?
You're used to having the car serviced at a nice shiny OPC, you're used to the comfortable feeling of a fully warranted car and Porsche assistance, so what do you do ? - you just pay your money and carry it on.
They've just removed the one cast iron excuse for replacing your car, because its never out of warranty - and lets face it, a well cared for 911 is pretty close to as good as a new one.
The perfect product for the times which we find ourselves in - I think they are onto a winner with this one.