Peter Cee
New member
To Rodney & Dylan :
I do agree with you that the large hike in costs may result in many existing extended warranty customers not renewing - I wouldn't expect any of these to view the new warranty as good news.
However, my point is that crashing residuals will push many customers who would normally replace their cars as the new car warranty expired, into hanging on to their cars.
It is these customers who are likely to jump at the extended warranty - the choice which many will be faced with is say for example : take a £40k hit on depreciation (and risk it happening again) or pay £1500 a year to keep the car going with the same warranty - Easy choice that.
Don't forget there will be many customers who bought brand new 997's in the last two years, who are as yet blissfully unaware of the drop in residuals - only when they visit the OPC to look at changing their car, will they find out the bad news - for them the warranty will be a no brainer.
I'm not trying to run down the alternative specialist warranty offerings, which probably offer much better value for money - however you have to put yourself in the mindset of the guy who bought a new 997 Turbo two years ago - he's probably not too bothered about a few hundred quid either way for the sake of simplicity and the flexibility of being able to take the car to any OPC under warranty - if I was that man I would take the new extended warranty without batting an eyelid.
Only time will tell if the warranty eventually takes off but my guess is that in the long term it will.
Shame they can't reduce the price by £500 - then I guess we'd all be happy.
I do agree with you that the large hike in costs may result in many existing extended warranty customers not renewing - I wouldn't expect any of these to view the new warranty as good news.
However, my point is that crashing residuals will push many customers who would normally replace their cars as the new car warranty expired, into hanging on to their cars.
It is these customers who are likely to jump at the extended warranty - the choice which many will be faced with is say for example : take a £40k hit on depreciation (and risk it happening again) or pay £1500 a year to keep the car going with the same warranty - Easy choice that.
Don't forget there will be many customers who bought brand new 997's in the last two years, who are as yet blissfully unaware of the drop in residuals - only when they visit the OPC to look at changing their car, will they find out the bad news - for them the warranty will be a no brainer.
I'm not trying to run down the alternative specialist warranty offerings, which probably offer much better value for money - however you have to put yourself in the mindset of the guy who bought a new 997 Turbo two years ago - he's probably not too bothered about a few hundred quid either way for the sake of simplicity and the flexibility of being able to take the car to any OPC under warranty - if I was that man I would take the new extended warranty without batting an eyelid.
Only time will tell if the warranty eventually takes off but my guess is that in the long term it will.
Shame they can't reduce the price by £500 - then I guess we'd all be happy.